Jessica's Bridal & Evening Wear is one of Shropshire's leading Bridal and Evening wear stockists - based in Frankwell Shrewsbury - conveniently placed for easy parking and Shrewsbury town centre and railway station.

Jessica's based in Shrewsbury is owned by Sharon Kidson. Her experienced sales consultants always ensure that you will receive a warm and friendly welcome at Jessica's. The shop interior is filled with a stunning collection of gowns from the finest designers.

Sharon and her staff pride themselves in providing a relaxed and informal environment, to ensure that your quest for the perfect wedding dress is a most enjoyable one!


Welcome to the 'new normal'! Please note we are working on an appointment only basis, please use our 'contact us' form on our website/email or contact us through one of our social media sites to book your appointment. We have adapted and introduced new measures which will hopefully keep us all as safe as possible during every appointment. We will always ensure we and our Customers are following the latest guidance from the Government and will adapt things and our policy if and when necessary. Here at Jessica's, we are committed to continue to offer the best possible service from the start of your journey, right through the whole process to your final fitting, with our Bride’s safety at the very forefront of our minds. By following the guidelines and advice we hope that you take confidence in feeling safe with us and we very much look forward to sharing your bridal journey with you.


Bridal and Bridesmaids appointments are now limited to two people only. This allows you to bring a VIP guest with you to your appointment so we can ensure that we are able to keep our boutique as safe as possible.

We will contact you the day before your appointment and go through a check list. If you or your guest has been in contact with anyone who has tested positive for Covid-19 in the last 14 days, we will ask that you reschedule your appointment.

Arriving at your Appointment.
We please ask that you arrive on time to your appointment

On arrival we will take both yours and your guest’s temperature at the door using an infrared, non-contact device. Should you or your guest have an elevated temperature above 37.5, your appointment will be rescheduled.

We have hand sanitising stations, we ask that you use the station by the door and sanitise your hands as you arrive into the boutique. We will also have face masks and gloves available for you both upon arrival however there will be a small fee of £1 for these. We do ask you to bring your own sterile face mask if possible.

You are able to step into gowns and we can assist making sure we stay behind you and we will be wearing PPE.

You are welcome to include others virtually using Facetime/Zoom during your appointment.

We know these changes may seem very strict and serious however we are passionate in delivering a fun and enjoyable experience whilst taking everyone’s safety seriously. If you have any questions, please do not hesitate to contact us.

We hope you understand our ‘new normal’ and we look forward to welcoming you x

View our designer's wedding collections